WebbCompared the predictive ability of 2 versions of the Juster Scale (F. T. Juster, 1966), a purchase probability (PBL) scale, using questionnaire data from 1,209 New Zealand … WebbThe Juster Purchase Probability Scale - Marketing Bulletin - Massey ... EN English Deutsch Français Español Português Italiano Român Nederlands Latina Dansk …
Ipsos Encyclopedia - Purchase Intentions Ipsos
Webb1 aug. 2000 · Despite the widespread acceptance that loyalty is a major driving force in successful companies, tourism destination loyalty has not been investigated. This study explores the application and usefulness of destination loyalty. Based on the brand … Webb16 nov. 2024 · 消費者に購入意向を訊く方法について調べていると、日本語ではまだ見たことがないけれど、英語の資料にはときどき"Juster scale"というのが出てくる。要 … hopelink rent assistance
The Juster Purchase Probability Scale: A Bibliography
Webb30 juli 2007 · Description/Abstract Although purchase intention scales are widely used, relatively little is known about bias and variability in the estimated purchase proportions. Psychometric techniques... WebbThe Juster Scale is an eleven-point purchase probability scale that has provided a reasonably accurate method for predicting purchase rates (the proportion of people … WebbThe Juster Purchase Probability Scale: A Bibliography Mike Brennan Estimating demand is an important concern of marketers, and business managers in general, because such … longshore buck and longshore